Covid-19, the Climate Crisis, the Invasion of Ukraine, and the Cost of Living Crisis - it’s a challenging time for the regular consumer. How can businesses navigate our modern world to remain profitable?

• Personalise your approach to suit your consumer profiles and demographic 
• Integrate gamification into your coupon marketing strategy to retain consumer loyalty 
• Strategise the coupons that suit your business model, and learn how to equip them effectively

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Money, politics, sexuality and health are topics equipped or avoided by brands within brand marketing strategies. Flo Health gives us a visual tour of how talking taboo has helped to accelerate digital campaigns with their target audiences. 

• Harness organic communities by opening dialogue that matters most to them
• Establish a culture of loyalty through brand social values and brand focus
• Address consumer experiences confidently with a solutions-focused approach

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This year, there are 2.61 million young people not in or looking for employment. YouGov found that young people are twice as likely to be impacted by a lack of motivation in the workplace than people over the age of 40. How can the marketing industry reignite the creative flare of young candidates?

• How can organisations tackle a lack of proactive education around marketing techniques and strategy?
• Is it worth creating marketing ‘grad schemes’?
• Are there successful initiatives that have boosted youth motivation and confidence in marketing?

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According to Stackla, 88% of consumers care about authenticity when supporting a brand. Transparency and Consistency are important, but how can brands hammer this home in a legitimate and honest way?

• Get real with your consumer base to gain trust from belief-driven buyers.
• Acknowledge integral values to synchronise your platform presence.
• Become a brand that audiences can trust through implementing effective narratives. 

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Global research conducted by Microsoft Advertising has found that 3-in-5 of people opt to boycott brands who ignore climate change. It is the most recognised concern across all consumer bases, so how can brands go sustainable without greenwashing?

• Utilise elements of your business blueprint to promote greener strategies 
• Understand the tools available to help your brand maintain profitability through the sustainable shift 
• Create a strategy to show your audience the impact of going green

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Social media metric analysis is changing. 80% of advertisers rely upon third-party cookies to target audiences. How can we use social media data to maintain targeted advertising, in a way which is fiscally and practically efficient.

• Grow your database by leveraging first-party or cloud server statistics 
• Strengthen SEO and adapt your auditing approach 
• Break ‘third-party data addictions’ and make way for richer, more impactful datasets.

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In 2021, searches for the metaverse spiked by 7,200%, with private equity investing over $10 billion in the same year. Platforms like Fortnite and Roblox have partnered with luxury commerce to enhance platform experiences. Does the Metaverse yield the legitimacy to maintain the commercial venture?

• Assimilate the influence of digital marketing through observation of current consumer activity 
• Strategise about the ROI of NFT’s and other digital mechanisms to aid brand marketing in virtual spaces 
• Anticipate the shift of content strategy with incoming trends that aim to infiltrate the market.

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In 2020, £866m was spent on digital eVouchers (KPMG, 2021), with 90% of online customers using them for small discounts when buying online. Learn more about how to enhance the customer experience with your brand by incentivising sales and knowing when to communicate with your audience.

• Assess transactional vs non-transactional potential in consumer loyalty to your brand.
• Introduce gamification, donation and gifting within your outreach strategy
• Explore new avenues to excelerate potential brand reach, including livestreaming and collaborations

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The Cookieless Revolution is removing the primary performance marketing tool that brands and organisations rely upon for campaign observation. How can you rely upon social media platforms for data analysis of your marketing strategy?

• Gaining awareness of ROI, touch point attribution and lifetime value to optimise corporate introspection 
• Finding an attribution tool that works best for your business strategy and infrastructure 
• Find metrics of optimum value at minimal cost for your brand.

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Departmental silos often obstruct effective omnichannel marketing, with a lack of synchronicity making brands unrecognisable to the consumer. How can brands unify their central messaging and convince the consumer to stay on board?

• Unite brand messaging across all platforms through adopting a unified strategy.. 
• Avoid alienation from users through effective targeted marketing. 
• Become synchronised with your audience to elevate multi-channel growth.

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