Daniel Gillan

Influencer Marketing Director, Publicis Media

Daniel has over 12 years media experience across a variety of disciplines (including print, OOH, audio and digital display) prior to specialising in Influencer Marketing. He has worked across a diverse range of clients and sectors (including FMCG, telecoms, travel, alcohol and beauty) and has overseen teams responsible for planning and activating key landmark campaigns as well as full year / always on Influencer strategies. 

 He is responsible for the activation of UK influencer marketing campaigns as well as Global Influencer Marketing strategy across the group. An end-to-end responsibility that involves strategy, creative development, campaign activation, delivery and reporting – all primarily aligned to answering client/campaign objectives and delivering against KPI’s.