Digital Attribution and Measurement Seminar

As consumer want for privacy increases, and as third party data becomes increasingly harder to access, digital marketers are being forced to re-evaluate the skills and strategies they have known and used for years. With the marketing ecosystem that we once knew now in turmoil, how can digital marketers continue to harvest those all important metrics?

At Performance Marketing World US Digital Attribution & Measurement Seminar we helped digital marketers navigate this new cookie-less minefield, by exploring topics such as: implementing effective attribution models, multi-channel marketing and marrying online and offline tracking.

"The performance marketing industry is experiencing an era of huge disruption and transformation, and the US is at the forefront of this change.

From Google’s impending cookie-ban, Facebook’s planned PET system and Apple’s iOS crackdown, the sector is hurtling into a privacy-first future.

And that's why we need clarity now more than ever.

Performance Marketing World’s first ever US seminar has been created to help navigate this new terrain. Can the pivot to first party data maintain results? How can we unify online and offline metrics? And which brands are already leading the way?

Our Digital Attribution and Measurement US Seminar gets you involved from the ground up in an event that will bring together leading brands, agencies and technology providers, to share what really matters to the industry in a post-pandemic and pro-privacy world.

I look forward to seeing you there!"

Robin Langford
Premium Content Editor
Performance Marketing World

Key themes for this year's event

Data reincarnation: the death of the third-party cookie and the rise of the first-party cookie

Managing the many models of digital attribution

Marrying online and offline metrics

Utilizing tech for optimal campaign performance

Multi-channel marketing and its importance in a cookie-less future

Why attend?

Identify and implement which digital attribution model is right for your brand

Maximise metrics without the use of third-party data

Pinpoint performance strategies for optimal campaign reach

Connect the dots between online and offline measurement

Partnership opportunities

The Performance Marketing World Insight Series offer you the chance to align your business with the people, teams and companies that are leading the way in the performance marketing sector.

As a marketing and business development opportunity, the Insight Series offer you the chance to promote your products and services to our audience. Build your brand at our events, whether in person or digitally, in our marketing campaigns as well as the event website.

Please get in contact and we can build a bespoke package to delivery any business objective.

Thank you for attending Performance Marketing World’s first ever US event

Event information

Partnership opportunities

Contact the Performance Marketing World Team

Luke Hill

Portfolio Manager

Rebecca Carles

Sales Director

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