PMW FUTURECOMMERCE


Optimising your E-Commerce Growth


Monday 5th June 2023, Events at No. 6, 6 Alie St, London E1 8QT

09:30
WELCOME & SUMMIT OPENING REMARKS

Performance Marketing World’s Editor welcomes you to the first FutureCommerce Summit, and sets the scene of the current economic and ecommerce landscape.

09:40
OPENING KEYNOTE PRESENTATION: POV: YOU'RE A MARKETER ON TIKTOK - IS CREATIVITY THE NEW PERFORMANCE SUPERPOWER?

The landscape for performance marketers is evolving - with the rise of short-form entertainment and consumers sharing products they love with the masses, we ask: is creativity the new performance superpower? 

In this session, we take a closer look at how changing consumer behaviours, alongside the popularity of authentic, creative entertainment, is signalling an exciting opportunity for advertisers looking to make meaningful connections with consumers and drive lower-funnel objectives and sales across multiple categories. 

We'll explore this wider industry shift, as well as how TikTok itself has evolved as an easy and effective platform for advertisers focused on lower-funnel action.

10:05
IS TIKTOK BETTER THAN GOOGLE? HOW TO TAKE ADVANTAGE OF A PURCHASE READY AUDIENCE

PANEL DISCUSSION

With 92% of TikTok users being ‘purchase ready’, businesses now need to have a multi-platform approach when it comes to their commerce strategy. But on platforms where audiences are more receptive to social commerce, how are marketers actually converting to sales? Does creating authentic, native content translate to increased conversion rates that your CFO wants to see? How does a diversified platform approach fit together with the wider e-commerce strategy? And where will ad spend go if certain platforms diminish.

Moderator: Lucy Shelley, Multimedia Editor, Performance Marketing World

10:50

NETWORKING COFFEE BREAK

11:20
5 THINGS YOU NEED TO KNOW ABOUT…THE GOLDEN QUARTER

How does the Black Friday spend impact Christmas spend? How will this year’s Golden Quarter compare with last year’s World Cup Quarter? And are we returning to normal now? In the first of our five-minute inspirational hits, you’ll get all the stats you need to make the most of your media budget for the upcoming quarter.

11:25
OMNICHANNEL ATTRIBUTION TO ENHANCE CUSTOMER ACQUISITION

PRESENTATION

The shifting economic landscape is driving changes to the buying experience. As this matures, the need to implement an infrastructure that allows seamless customer experience across digital and physical grows more apparent. And with it, comes the need for brands to have a more strategic approach to analyse attribution and evaluate every part of the customer journey. In this session we’ll look at how brands are successfully implementing strategies to boost growth whilst also enhancing the user experience.

12:00
AFFILIATES, PARTNERSHIPS & PROMOTIONS: EXPANDING YOUR CHANNELS FOR CUSTOMER GROWTH AND LOYALTY

PANEL DISCUSSION

Affiliate channels, performance partnerships and promotional experiences are all means of driving sales whilst also enhancing brand equity. In this session we’ll look at how to establish meaningful partnerships with businesses, brands and influencers that enhance customer experience and harness the power of personalisation to drive sales, improve retention and customer loyalty.

Moderator: Sarah Dennis, Premium Content Editor, Performance Marketing World

12:45
5 THINGS YOU NEED TO KNOW ABOUT… E-COMMERCE VIA AUDIO ADS

Have you ever considered how sound can enhance your customers’ experience at the point of sale? Does audio continuity play a factor in your omnichannel strategy? In this five-minute inspirational hit, you’ll find out about the unique opportunities digital and performance marketers have to move from sound to sale.

12:50
WHY E-COMMERCE IS THE MOST EXCITING NEW CREATIVE CANVAS

PRESENTATION

We are witnessing the emergence of new areas of commerce and new means to conduct it. People no longer distinguish between the digital and physical worlds. Neither do marketers, who crave instead to deliver, regardless of channel, creative in-the-moment conversion. This has led us to a powerful new creativity, creative commerce. It’s more than a transaction. It’s an interaction that can be gamified, socialised, live streamed on digital, or experienced with all the senses. And it’s powered by data, often in real time. What used to be considered below-the-line or lower-funnel has become creativity’s next great canvas, a space to devour new creative thinking and showcase beautiful new work that converts.

13:20

NETWORKING LUNCH

14:15
FIRESIDE CHAT - IGNITING GROWTH: THE POWER OF PAID SEARCH

FIRESIDE CHAT

Our discussion on the dynamic synergy between paid search and e-commerce will uncover the strategies, tactics, and best practices that fuel success in the ever-evolving world of online retail. Gain insights on how to leverage paid search to maximise e-commerce growth as we delve into topics including advanced targeting techniques and conversion optimisation.

Moderator: Lucy Shelley, Multimedia Editor, Performance Marketing World

14:40
5 THINGS YOU NEED TO KNOW ABOUT…ASIA-PACIFIC

5 things you need to know about the APAC market to help performance marketers optimise their investments and future growth in the region.

14:50
NOT ALL IMPRESSIONS ARE MADE EQUAL: THE IMPACT OF AI ON ECOMMERCE

PRESENTATION

From increasing your website’s visibility in SERPs and improving your CTR, to creating metadata and optimising keyword searches, the opportunities that AI can offer performance marketers is on the rise. But its long-term impact on web search and potential behind language models is still up for debate. In this session we look at the opportunities, practicalities and limitations that AI has and will have on your marketing strategies and what that means for your bottom line.

15:10

FIRESIDE CHAT - COMMERCE AND GAMING: SALES OPPORTUNITIES IN A NEW WORLD

FIRESIDE CHAT - FINDING E-COMMERCE SUCCESS IN THE SANDBOX METAVERSE

With the dawn of the metaverse and the coming era of web3, the gaming landscape has evolved. And with this evolution, new commercial channels have emerged. Our fireside chat with the Business & Strategic Partnership Development Lead at The Sandbox, Seung-Eun Lee, looks at the opportunities brands have to develop a different and unique relationship with their customers, and how to leverage user-generated content to gain competitive growth. Drawing on case study examples from Gucci, adidas and more, we’ll share insights behind what makes performance marketing a success in the metaverse. 

Moderator: Joseph Arthur, Reporter, Performance Marketing World

15:30

NETWORKING BREAK

16:00
RETAIL MEDIA: CLOSING THE LOOP BETWEEN AD SPEND & SALES

CLOSING PANEL DISCUSSION

Retail media is nothing new. But in recent years the drastic change in customer browsing and buying behaviours have seen rapid interest and growth in the UK retail media space which is redefining marketing. Join us for a session where we’ll be looking at what opportunities retail media platforms provide when it comes to customer reach, tracking and third party data; and the opportunity for brands to improve the effectiveness of their ad spend by accurately targeting shoppers through highly personalised, relevant advertising.

Moderated by: Gideon Spanier, UK Editor-in-Chief, Campaign, Editorial Director, PodPod

16:40
Contact the Team

Speaking opportunities

Linda Eckefeldt | Conference Producer

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Samantha Johnston | Commercial Director

P: 0208 267 4965

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