AGENDA

Following the rapidly rising importance of first-party data, emerging and evolving retail and commerce media networks are among the most exciting and dynamic e-commerce trends for retailers, brands and advertisers to watch right now. 

This evolution creates opportunities for brands to forge deeper, data-driven relationships with their customers, transcending traditional advertising to create a seamless, engaging customer journey across all touchpoints. 

As our panel of experts takes us on a journey into the world of retail and commerce media, we’ll discover whether this could be the holistic solution for brands, retailers, and advertisers to enhance customer trust and loyalty and drive sales.

This session is reserved for one of our event partners. Interested in exploring a main-stage keynote session? 

Get in touch with our commercial team at samantha.johnston@haymarket.com or celine.yasseen@haymarket.com to find out more.

The lines between online & offline shopping experiences are increasingly blurred. Customers expect a smooth journey from digital to physical and back, making an omnichannel strategy not just beneficial but essential for brands aiming for excellence in customer experience. 

Join our panel of experts as we explore how to transition seamlessly from URL to IRL, ensuring that every customer journey is not just connected but memorable.

Key Discussion Points:

• Which should come first - the idea or the media plan? 
• How brands are thinking about the customer experience - should you ditch the online/offline binary when planning your marketing strategy?
• The perennial measurement question - how are e-commerce brands measuring and attributing their sales accurately across channels?

Social commerce has emerged as a beacon of sales, blending the worlds of social media, creators and e-commerce into one seamless experience. 

Among the platforms leading this revolution, TikTok Shop stands out, offering an innovative marketplace that taps into the dynamic and expansive user base of TikTok. We’ll dive into the potential of TikTok Shop as the next-generation marketplace, exploring its impact on brands, creators, and consumers alike.

This session is reserved for one of our event partners. Interested in exploring a main-stage keynote session? 

Contact our commercial team at samantha.johnston@haymarket.com or celine.yasseen@haymarket.com to find out more.

Search remains the backbone of digital discovery, driving traffic and conversions for e-commerce brands. As consumer behaviours evolve and new platforms emerge, staying ahead in search has never been more critical. 

Attendees will leave with a deeper understanding of the latest trends in search and practical insights on integrating these innovations into their e-commerce strategy.

This session is reserved for one of our event partners. Interested in exploring a main-stage keynote session? 

Contact our commercial team at samantha.johnston@haymarket.com or celine.yasseen@haymarket.com to find out more.

Stay tuned to find out more...

• Exploring consumer-centric go-to-market strategies underpinned by data and insight in international arenas
• Campaign planning across diverse markets, and understanding cultural nuances to fuel global marketing success
• How brands are adapting to new global data environments, leveraging first-party data and (re-)structuring their data and insight teams as a result