Vertical Lead, Gaming and Technology, TikTok
Faye Zhang is TikTok's vertical lead for Gaming and Technology brand partnerships where she leads the team that supports leading brands across the above industries with marketing and advertising campaigns on TikTok. In her role, Faye is responsible for delivering client success, building up strategic partnership and driving revenue for TikTok. She has built a team of four that consults on all the top UK gaming studios as well as tech brands including Dyson, Harmon, Bose on how to be successful on TikTok. They have built a growing portfolio of clients, providing insights, strategy and best practice for cross-region clients who work with TikTok.