Influencer Marketing Advisor, The Influencer Marketing Lab; Board Member, The Influencer Marketing Trade Body
Scott Guthrie offers professional advisory services to the influencer marketing industry. Additionally, Scott is a conference speaker, guest university lecturer, top 10 PR blogger, host of the Influencer Marketing Lab podcast and media commentator.
Scott is a board member of the Influencer Marketing Trade Body (IMTB), the past chair of the Chartered Institute of Public Relations' (CIPR) influencer marketing panel, a Public Relations and Communications Association (PRCA) member, and an editorial board member of both Talking Influence and Influence publications.
Scott sits on the advisory board of the Influencer Marketing Show and is named within the influencer marketing industry's top 50
He has authored chapters for five business books on the subject of progressive public relations and influencer marketing. He also authored the chapter ‘Understanding Influencers’ for The Palgrave Encyclopaedia of Interest Groups, Lobbying and Public affairs. Scott has written over 200 blog posts devoted to influencer marketing on his own site.
He holds an MBA and a BA (Hons.) in English Literature.