Sevil Yesiloglu

Dr Sevil Yesiloglu is the Course Leader for BA (Hons) Advertising at London College of Communication (LCC). Sevil is an Associate Fellow HEA. Before joining LCC, Sevil was a Senior lecturer at Bournemouth University and Visiting Lecturer at the University of Southampton teaching units including Digital Consumers, Digital Media Practices, Digital Futures and Digital Communications. She writes on the advertising industry, social media, digital economy, online harms and influencer regulations. Sevil gained her PhD at Bournemouth university and her thesis is titled: ‘To post or not to post: Examining motivations of brand/product-related posts on Social Networking Sites’. Sevil’s research covers digital aspects of advertising including online harms, brand related content, influencer marketing and social media usage. Sevil is also the co-editor of Influencer Marketing: Building Brand Communities and Engagement (2020).